Create something that’s powerful and useful, that serves a purpose to help others. Good design should be reductive and take away from the noise that exists in our day to day.

I'm a true believer in that there is no point in a job half done or half thought through, if you're going to do it, do it well.

Design is often a small piece of the puzzle and we're often deep in the details of our product. Sometimes we just need a little reminder to step back to see the whole puzzle.

Hard to forget my first design critique, "Keep It Simple Stupid". It's easy to chase a bespoke design, but there's also value in starting small & providing incremental value where needed.

Good design is often associated with luxury or higher ticketed items, & this has always troubled me. Design shouldn't be exclusive to a particular crowd, especially if we can help positively impact society as a whole.